The Brands

The Uncle Otis retail store, originally owned by Roger O’Donnell of The Cure, burst onto the Toronto menswear scene in 1991. Stemming from its roots in international streetwear to the current, self-described “purveyors of personal style,” Uncle Otis is now both a destination and a staple for style aficionados in Toronto and around the world.

Objective

When Donnell Enns, current owner of Uncle Otis, approached Storya Productions and asked us to pay homage to the company’s legacy, we knew we had to highlight his insight on both the menswear industry and today’s fashion scene, and how his store fits in the middle of that Venn diagram. The resulting video production is featured on both the new Uncle Otis website and in their social media.

Services

  • Strategy
  • Creative
  • Production
  • Post-Production
  • Colour
  • Music
  • Sound

Industry

  • Retail