Continental Hair has been providing the highest quality, custom and ready-made synthetic and human hair wigs for over 55 years. When a client named Kimberley Coughlin lost her hair due to the effects of glioblastoma, an aggressive form of cancer, her 8-year-old daughter donated her own hair to create an authentic wig for her mother. Continental Hair wanted to share the story to show how wigs are so much more than just cosmetic accessories.
Storya Productions was honoured to be chosen to create a documentary-style brand video about how a daughter’s sacrifice turned into a mother’s joy. The resulting video was featured on their website, screened at a Continental Hair event and showcased in their social media campaign.
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