The Brands

When the Pristine family arrived in Canada from Italy in the early 1970s, they were determined to create a good life in their new country. Their ticket to success was a focus on the business of cheese. Close to four decades and three generations later, Cheese Boutique has carved out a substantial wedge in Canada’s cheese and dairy industry.

Objective

Food and family go hand-in-hand, and nowhere more than at Cheese Boutique. The company recruited Storya Productions to create an informative and entertaining short documentary to unveil the history behind the organization, and help forge a stronger, more personal connection to their customers. The video was featured on the Cheese Boutique’s website and other social platforms.